Online casinos’ profits come from the house edge, which means they’re proportional to the wagers made by the players. Therefore high roller players are very beneficial to casinos and often targeted by them.
The online casinos that target high rollers can be recognized in a few ways. Basic information about games and software is often not there, because high rollers already know enough. Match bonuses have a higher upper limit because benefits go to the players who deposit a lot.
The way loyalty rewards programs work is also telling. In the VIP Club players belong to different tiers. The upper tiers get more benefits than the lower ones. High rollers are the highest tier with the most benefits.
Comp points are given to regulars proportionally to their wagering. You can redeem them for cash. High rollers accumulate and redeem them faster.
High rollers’ payments get processed faster. Withdrawal and deposit limits that apply to regular players are sometimes not in place for high rollers. Maximum wagers are often different too. Sometimes as much as 5% of all gambling losses gets reimbursed to the player if they’re a high roller.
The treatment of high rollers is more exclusive. It often includes an assigned staff member available to assist the player at all times, just like in land-based casinos. High prize tournaments can be entered for free, and special birthday bonuses are granted.